The Mature Marketing Association is pleased to announce the launch of the first-ever Mature Marketing Awards. These will celebrate and promote excellence in advertising and marketing activity that is directed at or includes older consumers - the so-called '50-plus' or 'mature' market . Winners will be announced at the 2017 Mature Marketing Summit, Europe's largest 50-plus marketing conference, to be held in London on October 10th. Download an Awards Entry Form here.
Why enter the Mature Marketing Awards? The over 50s account for almost half of the UK adult population. They account for a disproportionate amount of wealth and disposable expenditure, and are driving growth in most product categories. However, most advertising and marketing is still ‘youth centric’ - in research, older consumers consistently report that they feel at best ignored and at worst patronised by advertising and marketing. That's why we want to champion and promote excellence in advertising and marketing activity that is aimed at, or includes, older consumers.
If you have done great work with older consumers in mind, we'd love to showcase your work.
About the Mature Marketing Awards
The 2017 Awards will focus on marketing communications, with categories in:
How to enter the Mature Marketing Awards
To enter, please complete the Entry Form, which can be downloaded here. Campaigns must have taken place between January 2016 and May 2017, in the UK. The closing date for entries is 30th June, 2017 and the shortlist will be announced in August 2017.
Winners will be announced at the Mature Marketing Summit, to be held in London on 10th October 2017. The cost per entry is £50 for MMA members and £100 for non-members.
Entries will be judged on the basis of strategic thinking, creativity and effectiveness, by an expert panel of judges. The Chairman of the Judging Panel will be Kevin Lavery, Vice Chairman of the MMA. Kevin is a consultant, speaker and writer on the subject of 50+ marketing, who set up the UK's first specialist '50+' agency, The panel will also include Tom Leader, Sales Director of the Daily Mail, Mark Davies, Managing Director, Whistl, Ivan Palmer, Chief Strategy Officer of The Social Partners and Walnut Tree, John Ahern of ITV, Catherine Driscoll of WARC and Sally Winfield, CEO of Accord Marketing.
The Mature Marketing Awards are run by the MMA (Mature Marketing Association) - a membership organisation championing mature marketing - in association with WARC (World Advertising Research Centre).
If you are interested in sponsorship opportunities, please contact us.