Why this event is of crucial importance to all marketers
There are now more people aged over 50 than ever before and the UK’s population continues to age. Within 20 years, the number of people aged over 65 in the UK will have increased by 50%. Yet research studies continue to tell us that there is mis-alignment between business and older consumers. Attending this conference is an enlightened alternative to relying upon anecdotes about other peoples' parents and grandparents.
Building on success: the 2014 Mature Marketing Summit
The 2015 event builds on the success of the UK’s first-ever Mature Marketing Summit, held in London on June 30th 2014. This was acclaimed as a great success by speakers, delegates and organisers alike. All delegates said they would re-book for 2015, praising the high standard of the speakers, the networking opportunities and the quality of the venue. Read a full review and see a video here.
A Full Day of Great Speakers
The 2015 Mature Marketing Summit was a full-day event, featuring presentations from a wide range of speakers.
Why are we here? Introduction and Mature Marketing 101
Mark Beasley, Chairman, The Mature Marketing Association.
Smarter thinking for mobile phones and the older consumer
Chris Millington is managing director of Doro UK and Strategy Director for Doro globally - the global leader in easy to use mobile phones.
Challenging a press obsessed with youth and celebrity
James Pembroke, Publisher, The Oldie. The Oldie is a truly independent, free-thinking, no-bullshit monthly magazine.
Retirement: process, event or non-event?
Jacqui Bateson, Senior Retirement & Legacy Proposition Manager, Skipton Building Society.
Developing a successful leisure brand for the over-50s
Mat Finch, Marketing Director, Warner Leisure Hotels
Death: the final purchase. How do you market something that everybody needs – but no one really wants to talk about? Mark Hull, Head of Marketing, Dignity Funeral Plans.
The Elastic Generation: new research on Britain’s 50-69 year olds. Marie Stafford, European Director, J. Walter Thompson Innovation Group.
The 50+ Show - Hard and costly lessons learned
Dr Rob McCaffrey, Director, The 50+ Show. The 50+ Show was launched in 2007 and is the largest exhibition for the over-50s in the UK.
Alive and kicking: direct response press advertising for the over-50s. Peter Foreman, Lavery Rowe Advertising and Ossie Bayram, News UK
My Generation: Examining the Music Tastes & opportunities within the 45-65 year old population in the UK. Dr Julia Jones, Found in Music. Julia is an expert in music-related strategies for global brands.