News Archive 17th May 2013. Launch Announcement: The Mature Marketing Association A new marketing organisation - The Mature Marketing Association (MMA) - will launch in June 2013. The MMA - a UK-based not-for-profit body - has been formed by mature marketing experts Mark Beasley, Kevin Lavery and Dick Lumsden, who will form the Executive Committee.
The MMA will promote the concept and benefits of ‘mature marketing’ to the business, marketing and media communities. It will also facilitate networking and knowledge-sharing amongst its members, expected to include advertising and marketing agencies, academics, businesses, consultants, marketers and public and third sector organisations.
Said Beasley: “We believe that Europe’s ageing population presents a unique set of business and marketing challenges and opportunities which, if addressed correctly, will benefit both business and consumer. However, it is a source of frustration to us that many businesses and organisations have yet to optimise their alignment with this strategically important group, meaning that many older people are unable to source, purchase or consume goods and services in the way they would like - not to mention the missed business opportunity. We are on a mission to change the age myopia that is still prevalent in the business and marketing communities. “
The new organisation will launch officially with a exclusive event at the Channel 4 studios in London to be held mid-June. For further information about the MMA, please contact firstname.lastname@example.org