The 2014 Mature Marketing SummitTo
book:www.maturemarketingsummit.co.uk An impressive range of experts has been lined up to share
their knowledge on the fast-growing mature (or ‘50+’) market at the first-ever Mature
Marketing Summit, which will take place in London on Monday 30th
June.For just £200 (if you book before
April 25th), you can benefit from a full day of expert insight and
information on this important subject. There are
now more people aged over 50 than ever before and the UK’s population will continue to age for the forseeable future. Within ten years, more than half the UK’s
adult population will be aged over 50. Within 20 years, the number of people aged
over 65 will have increased by 50%. All marketing or business professionals
interested in this important market will find the Mature Marketing Summit an
Organised by Target Publishing, in association with the Mature
Marketing Association (MMA), the 2014 Mature Marketing Summit will involve a
full day of presentations, Q&A sessions and networking opportunities. The
focus throughout is to provide expert insight and information from a
world-class line-up of speakers.
* Find out why Radio 2 ,
the UK’s most popular and fastest-growing radio station, with more than 15
million listeners – will be sustained by older listeners in the years to come. Speaker: Bob Shennan, Controller
, BBC Radio 2
* Learn about the innovative
methodology used by D C Thomson to create its mature market segmentation model.
Speaker: Helenor Gilmour, Head of Consumer
Insight and Brand Development, D C Thomson & Co Ltd
* Discover the Newcastle
University Campus for Ageing and Vitality – a world-class, purpose-built,
state-of-the-art facility with the largest number of academics working on this
crucial subject in Europe, What does the longevity revolution offer marketers?Speaker: Professor
Tom Kirkwood, Dean for Ageing, Newcastle University, Campus
for Ageing and Vitality
* Hear from the UK’s
leading expert on people-centred inclusive design and how this relates to older
people. Speaker: Professor Jeremy
Myerson of the Helen Hamlyn Centre for Design, at the Royal College of Art.
* Uncover why one of
the World’s largest banks is doing so much to make banking more accessible to
older people. Speaker: Elaine Draper, Director, Process
Transformation, Barclays Bank
* Identify why the ageing populations in the USA, EU and China
will require different market strategies. Speaker: John Redwood MP, Chairman of the Conservative Economic Affairs
* Date:Monday 30 June
2014 * Location:The Cavendish Conference
Centre, 22 Duchess Mews, London W1G 9DTW * Cost:The cost of
a delegate place at The Mature Marketing Summit will be £250, which includes access to all of the speaker sessions and
networking breaks, plus refreshments and lunch.Places are strictly limited to
100 delegates with places being reserved on a first come, first served basis.
There is a 20% EarlyBird discount for bookings
made by 25th April * Information and bookings: www.maturemarketingsummit.co.ukor 01279 810080 * There are also sponsorship opportunities. Please contact firstname.lastname@example.org
or 01279 810080
Invitation to Age UK / engage business network event on 2nd April As part of our relationship with Age UK and the engage business network, I would like to make you aware of the following free event, which is part of a project (COMMODAL – Consumer Models for Assistive Living) directed at helping older people to stay independent for longer. You are invited to attend as a delegate at a Co-Creation Workshop which will take place in London on Wednesday 2nd April, 9.00am – 5.00pm. Age UK say that they are seeking the expertise of Business Design and Strategy consultants, Service Designers, Advertising and Brand Creatives and User Experience Leads as crucial disciplines in the design process. Facilitators will also champion the importance of non-digital touchpoints in customer or end-user experience. To RSVP and for further information, please contact Ian Rutter: email@example.com or 020 303 31602 Free Members Event: 12th March RE-ARRANGED FOR WEDNESDAY 26TH MARCH One of the aims of the MMA is to"facilitate
networking and knowledge-sharing amongst members", as many existing members
have a lot of experience of working in the market place.To make this happen we are going to run
a series of sessions at lunchtime entitled "Learning from our members". The first one is booked for
Wednesday 12th March at the offices of Focus Group UK, Liberty House, 222
Regent Street, London W1B 5TR.Time - 12.00 - 2.00. The theme will be 'social
media' and how this is being used by those aiming at the 50+ market. The two speakers will be: Tracey McAlpine - Fighting
Fifty, a Health, Beauty and Fitness website for women over 50 that uses social
media as its primary communications medium. Janet Kiddle - Steel
Magnolia, 'how older consumers use social media'. Janet has conducted some
original qualitative research that looks at how this audience use Facebook,
Twitter and Linked-In. The format of the event
will be networking and lunch first 30 mins, introduce the event, everyone to
introduce themselves at the meeting, presentation 1 - 20 mins max then 10 mins
questions, presentation 2 same time, wrap up and go. It will be free for members,
but members wishing to bring guests there will be a £10 charge at the door. To book your place, please contact Kevin Lavery: firstname.lastname@example.org If you can't make it, the
presentations will be available on the MMA website.
MMA (Mature Marketing Association) Newsletter. 27th January
2014 This is an edited version of the email sent to all MMA members on 27th January. Dear MMA Member, This Newsletter gives you advance notice of our 2014 Conference and our 2014 AGM. Details are below - please put both dates into your diary. A cry for help! As you know, we depend entirely upon the input of our members to make anything at all happen. We are on a mission together and the speed at which we make progress is a direct reflection of the level of member input. The conference in particular provides the opportunity for members to take on a specific area of responsibiity, but we would be equally happy to hear from anyone interested in any other area of activity. Please contact Kevin Lavery or myself. Thee MMA Conference
The conference will be a fantastic event in its own right, enabling us to
learn and promote the cause of mature marketing. It also provides us with a
focus for member recruitment and media relations. I do not want us to miss
those opportunities, which is why I am asking for members' help. We have found a very supportive partner who will sponsor and manage the event, which take place in Central London on Monday 30th June. Further information has been sent to members, including the agreed theme, location, confirmed speakers and pricing. One more speaker is required and suggestions from members are welcomed.
Details will be announced shortly of a members-only event to be
held in February. The MMA AGM
Subject to final confirmation, this will be held on Wednesday, April 9th, 3.00 -
5.00 p.m. at DMA House, Margaret Street, London W1. All members are asked to
attend so that we can build on the momentum that we can now see. In particular,
we will be looking to add new Committee members. More details to follow. If you have any comments, questions or suggestions - and in
particular, would like to get more involved in any aspect of the MMA - please contact me.
All About Ageing: a photographic competition from the Age Action Alliance December 2013 Anyone putting together any form of communication featuring older people will know just how hard it is to find positive, realistic photographic images. The options seem to extend from frail, vulnerable and dependent - possibly involving someone slumped in an armchair watching television, or a couple sitting on a park bench - through to unrealistic and unfeasible images of older people engaging in extreme sports or rapping. But surely the worst of all are all those images from photo stock libraries, showing hyper-active older people with gleaming white smiles, immaculately groomed hair and smart pastel-coloured leisure clothing. Yes, these people are American! This is not to be racist - but these are very obviously not images with which anyone in the UK can identify - much as we might all like to be cycling or jogging along the seafront. If you can't afford your own photo-shoot, you have a real problem! That's why we are delighted to support a new initiative from the Age Action Alliance - of which we are an active member. This network for partnership working and practical action between older people and organisations now has more than 400 members committed to improving older people’s lives. It has just launched a photography competition called All About Ageing. The intention of this competition is to capture positive images of older people’s contribution to society, to challenge stereotypes of older people and to support the active involvement of older people and Alliance members in developing these. Best of all, Alliance members will then be able to use the images generated by the competition. It is hoped that older people and others of all ages will use the competition as an opportunity to capture some really diverse images under the following categories: - Celebrating Age – Recognising older people’s contribution to society - Diverse Ageing – Improving attitudes to ageing across society - Mind the Gap – Skill sharing and knowledge transfer across age groups - Digital World - Encouraging digital learning and inclusionThe competition closes at the end of October 2013. All Alliance members will be able to use the images generated to promote action to improve later life in partnership with others. There is particular interest in images that challenge stereotypes, capture positive aspects of ageing, surprise or entertain and which can be used to support the work of the Age Action Alliance network. To enter, please refer to the Terms and Conditions now available on the Alliance website.
THE MMA WOULD LIKE TO INVITE MMA MEMBERS TO AN EXCLUSIVE PRIVATE PREVIEW SCREENING OF THE AWARD-WINNING FILM, GLORIA, ON 18th SEPTEMBER **** “Splendid” Tim Robey, Daily Telegraph “Paulina Garcia is quite wonderful” Mark Adams, Screen International From the Oscar nominated producer of NO, the UK release of critically-acclaimed GLORIA (15) takes place on November 1st in London and key cities.Directed by Sebastian Lelio (La Sagrada Familia), the film stars award-winner Paulina Garcia in an inspiring, contemporary comedy-drama about loneliness, self-discovery, relationships, love and ultimately female independence. Gloria is 50-something and young at heart. Making a party out of her loneliness, she fills her nights seeking love in ballrooms for single adults. This fragile happiness changes the day she meets Rodolfo (Sergio Hernandez). Their intense passion, to which Gloria gives everything as she feels it may well be her last, leaves her dancing between hope and despair. But can Gloria find a new strength to realise that, in the last act of her life, she could burn brighter than ever? The MMA is holding a screening of this award-winning film, courtesy of Network Distributing, on Wednesday September 18th. This will held in a Soho viewing cinema at 6.00 p.m. with drinks before the screening. MMA members and their guests are invited. For your invitation, please email Kevin Lavery email@example.com Please note that this event is subject to availability and places are strictly limited. Our latest News Release is below. Previous news releases can be viewed here (May 2013) and here (June 2013).
22nd July 2013. Mature Marketing Association (MMA) - a successful launch at Channel 4 HQ. What next?
The Mature Marketing Association (MMA) launched with a well-attended event at Channel 4 headquarters in London on June 18th 2013, and a clear mission to address the ‘age myopia’ prevalent in the business, marketing and media communities. Read more....
The MMA was created to represent a collective voice for every individual and organisation with an interest in the increasingly large, complex and diverse group of older consumers. Already, more than 25 individuals and organisations have joined - and that's before a recruitment drive has even begun. 'This shows that the MMA really is an idea whose time has come', says MMA Chairman, Mark Beasley.
Summer Meeting & Lunch The MMA is already discussing academic and industry association partnerships, and a conference for May 2014 is planned. But before anything is agreed, consultation with members is needed. A Summer Meeting and Lunch for MMA members is planned at an exclusive London venue for Thursday, 15th August. Please contact the MMA for further information.
– Ends –
Notes The Mature Marketing Association (‘MMA’) is a not-for-profit trade organisation which provides a service to practitioners of mature marketing and other interested parties, by providing a forum for discussion and networking, disseminating information and promoting mature marketing.
The MMA aims to be the pre-eminent organisation in the UK which attracts and connects industry, academic, ageing and individual thought leaders willing to recognise high standards of practice in mature marketing and committed to promoting the concept and benefits of 'mature marketing' to the business, marketing and media communities.