The Mature Marketing Association has confirmed the final speaker line-up for the 2015 Mature Marketing Summit, which takes place in London on 5th October.
There are now nine speakers in all, Mat Finch, Marketing Director of Warner Leisure Hotels and Dr Julia Jones, of Found in Music, have been confirmed today. They join a line-up which includes speakers from Dignity Funeral Services, Doro mobile phones, JWT, and Skipton Building Society.
Said Mark Beasley, MMA Chairman: ' We are delighted to welcome Mat and Julia. Warner are a textbook example of how to market a leisure product for the over-50 age group, while Julia's work demonstrates real insight into the important role of music to the 50-65 year old age group - and by extension, the importance of not making assumptions about mature consumers. Delegates are in for a real treat!'
Further information and booking information are at www.the-mma.org/mature-marketing-summit
Mark Beasley, Chairman, MMA