Helping business - and the older consumer
The Mature Marketing Association (MMA) is a membership organisation that promotes the concept and benefits of mature marketing – marketing that takes into account our complex ageing population. MMA members include academics, advertising & marketing agencies, businesses, charities, consultants, media owners and researchers.
There are many barriers that prevent older people from being as active as consumers as they would like. At the MMA, we aim to raise awareness of these barriers, so that marketing can be more effective, as well as more ethical
The benefits of belonging to the MMA include shared knowledge and best practice, regular networking and preferential rates for the Mature Marketing Summit, our annual conference. You are also making a public commitment to an important agenda and to our code of ethics.
To join the MMA, download information and an application form from here or get in touch.
Our plans for 2017
For 2017, as well as regular meetings, we are planning two important events:
The 2017 Mature Marketing Summit. Europe's largest '50-plus' marketing conference will take place on October 17th. Save the date now and we will send further information nearer the time. If you'd like to be involved - as organiser, delegate or speaker - please get in touch.
The 2017 Mature Marketing Awards. The MMA is launching the Mature Marketing Awards, to celebrate and promote best practice in mature marketing. Register your interest here.
And finally, we wish all our members, friends and contacts a very Happy Christmas and successful New Year.
Mark Beasley (Chairman)
Kevin Lavery (Vice Chairman)
Dick Lumsden (Vice Chairman)
The Mature Marketing Association,
Garden Studios, 71-75 Shelton Street,
London WC2H 9JQ
Mark Beasley, Chairman, MMA