Mature Marketing Summit 2017. London. October 10th
Speakers: a unique combination of experience and expertise
More information on the event - click here. To attend the event - click here
Did you know this about sad old crocks like me?
Drayton Bird, Chairman of Drayton Bird Associates, ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct
Drayton Bird is probably the single most influential figure in direct marketing over the past 50 years. He was described by advertising immortal David Ogilvy thus: “Drayton Bird knows more about direct marketing than anyone in the world.” The Chartered Institute of Marketing named Drayton as one of 50 living individuals who have shaped today’s marketing. He has worked with every brand from American Express to Volkswagen and has entertained audiences in 55 countries. Sir Martin Sorrell called him “Wise and wily … People all over the world have been lucky enough to learn from him.”
Welcome to the Big Five Oh Yeah!
Ian Atkinson, Marketing Director of SunLife
Ian Atkinson will explain the thinking behind SunLife's new £23m advertising campaign. This involved what is believed to be the largest piece of research ever conducted amongst the ‘over 50s’, which included interviews with 50,000 people. In 2016, Ian was named among the top 10 'Marketers of the Year' by the FS Forum Awards. He has
written three successful business books, won a fair few marketing awards and spoken at conferences and training events all over the UK. Before joining SunLife, he worked at marketing agencies working with a number of well-known automotive, retail, leisure and financial services brands.
How are Baby Boomers preparing for their longevity?
A survey of attitudes and expectations towards Ageing Well across UK, France and Germany
Sophie Schmitt, CEO Seniosphère Conseil, EM Lyon & Master in Social Sciences Paris X
Founder of Seniosphere in 2006, Sophie is a renowned expert in strategy and marketing for the Senior and Baby Boomer markets. Sophie has strong experience with many different sectors targeting 50+ such as banks and insurances, distribution channels, franchising, fast moving consumer goods industry and services. Prior to Seniosphere, she worked in marketing with L’Oreal, McDonald’s and Coca Cola. Sophie will present on 'Ageing Well 2017'; an insight into the Baby Boomer generation, as it faces the challenges of its longevity. Our 2017 study, the 7th wave of this survey, focuses on the attitudes of 1500 respondents aged 50-75 years, carried out across 3 countries: UK, France &Germany.
How can brands connect better with middle-aged women?
Sandra Peat, Co-founder, Superhuman
Sandra presents new research findings on middle aged women. Although women dominate the consumer economy, controlling 85 per cent of global spend, 74 per cent of women aged over 40 feel that brands do not accurately reflect their needs and desires. She is co-founder of Superhuman, a new marketing agency that focuses on women. Sandra has 20 years experience of working across client-side and agency businesses, including Red Bull and Bacardi Global Brands.
Marketing Inclusively - Making Age Irrelevant
Karen Strauss, Partner, Chief Strategy and Creativity Officer, Ketchum 50+ Co-lead, at Ketchum & Kelly Kenny, Strategic and Creative Specialist at Ketchum
Ketchum, one of the world’s largest PR and communications firms, launched Ketchum 50+, a specialty dedicated to striking the right chord with this frequently ignored and misunderstood segment, in 2016. The initiative has been led by Karen Strauss, a global leader of the business, who has spoken at the Cannes Lions Festival of Creativity for two successive years, on the topic of age agnostic marketing. Karen and Kelly will share insights from research programmes into 50+ consumers carried out by Ketchum.