The Mature Marketing Association (MMA) has announced the winners of the first ever marketing awards scheme to champion and promote excellence in advertising and marketing activity that is aimed at older consumers.
The Awards were presented at the Mature Marketing Summit, held in London on October 10th. The five category winners were: SunLife, Sunswept Resorts, Doro, Grand UK Holidays and Age UK Mobility.
Commented Kevin Lavery – Vice Chairman of the Mature Marketing Association and Awards Chairman: ‘In a youth-centric advertising and marketing world, too much activity targeted at older consumers misses the mark. We’re delighted to be able to celebrate some great work that we hope will inspire others.’
The Mature Marketing Awards are organised by the Mature Marketing Association and sponsored by Accord, in association with WARC.