Mature Marketing Summit 2015 The UK's leading mature (50+) marketing conference Monday 5th October 2015 Itinerary
Mature Marketing Summit is afull-day event, featuring presentations from a wide
range of speakers. There will also be opportunities for networking with your
fellow delegates. Full information on the event is here. Booking Form is here. Speakers and timings subject to change.
9.00 Arrival and Registration Coffee/tea and pastries
Session one - 9.30 - 11.00 Introduction and mature marketing 101 Mark Beasley, Chairman, The Mature Marketing Association.
James Pembroke, Oldie Challenging a press obsessed with youth and celebrity James Pembroke, Publisher, The Oldie. The Oldie is a truly independent, free-thinking, no-bullshit monthly magazine.
Peter Foreman , Lavery Rowe Advertising and Ossie Bayram, News UK Alive and kicking: direct response press advertising for the over-50s Forget the interweb! A leading media buyer and national media owner explain why traditional direct response press media for older people are still effective.
Mat Finch, Marketing Director, Warner Leisure Hotels Building a successful leisure brand for the over-50s
Q & A session
Session Two 11.30 - 12.45
Chris Millington, Doro Smarter thinking for mobile phones and the older consumer Chris Millington is managing director of Doro UK, the global leader in easy to use mobile phones
Marie Stafford, JWT The Elastic Generation: new research on Britain’s 50-69 year olds Marie Stafford, European Director, J Walter Thompson Innovation Group will present findings from the new JWTIntelligence report, The Elastic Generation, which challenges notions of Britain’s 50-69 year olds.
Dr Rob McCaffrey, 50+ Show The50+ Show - Hard and costly lessons learned Dr Rob McCaffrey, Director, The 50+ Show. The 50+ Show was launched in 2007 and is the largest exhibition for the active over-50s in the UK. The speaker will tell you what he has learned the hard way - by spending real money: what works and what doesn't work.
12.45 - 14.15 Lunch
Session Three 14.15 - 4.00
Jacqui Bateson, Skipton Building Society Retirement:process, event or non-event? Jacqui Bateson, Senior Retirement & Legacy Proposition Manager, Skipton Building Society. The Skipton Building Society is one of the UK's largest building societies, with over 750,000 members.It is launching an innovative approach to retirement planning.
Mark Hull, Dignity Funeral Plans Death: the final purchase. How do you market something that everybody
needs – but no one really wants to talk about?
Mark Hull, Head of Marketing, Dignity Funeral Plans.Dignity is a major provider of funeral
services in the UK (with revenues in excess of £250m) and innovator of prepaid
funeral plans. This presents a set of marketing challenges of great relevance to all marketers in this sector.
My Generation: Examining the Music Tastes & opportunities within the 45-65 year old population in the UK. Dr Julia Jones, Found in Music. Julia is an expert in music-related strategies for global brands and has recently completed research into the music tastes of the UK population aged 40+, and how their rock pop passion can be harnessed to deliver commercial returns, health benefits and social impact.
Expert Panel Discussion: Burning Issues in Mature Marketing Questions about any issue related to mature marketing, submitted by delegates during the day/
Booking Form is here. Timings and Speakers subject to change without notice.