I have been asked (in my MMA capacity) to write a Best Practice Guide to Marketing to Seniors by Warc.
As you probably know, Warc (www.warc.com) is a leading international marketing intelligence service, which publishes its own content, and that produced by others, online.
I have used it in the past and have always found it to be particularly good on advertising and related matters.
Anyway, this is quite an honour and good for the MMA. And quite a challenge too. That's why I would value your input.
First, the title. This is not yet agreed. 'Marketing to Seniors' is obviously not right. But there is no agreed common language, so any title will be contentious. Any thoughts?
Second, case studies and research. I'd be grateful if you could let me know of any recent case studies or research, from anywhere in the world, that you think is relevant. I can trawl for research, but good case studies can be hard to find, unless one has been involved. If an 'inclusive' strategy has been adopted, for example, there is no external evidence of best practice to be seen!
I'd love to hear from you! Please feel free to get in touch.
Mark Beasley, Chairman, MMA